and His Amazing Crew of professional Stylists, Colorists, Makeup Artists, Beauticians and Managers

Massimo Serini, hairstylist and makeup artist of international fame, for over thirty years has been defining with passion and originality day to day, his relationship with beauty.

Rome, Milan, Paris and Los Angeles are among the places he chooses to work, meet people, explore new avenues. In the heart of Rome, in via Borgognona we find his studio while in the prestigious Hotel de Russie an exclusive beauty corner.
In his view , every encounter, every person becomes a new challenge and the choice to reinvent oneself in a completely original and aesthetic way only to give way to uncanny style gestures. And this much should be said: the environment, the places, people who choose Massimo are always captivating, peaceful and relaxing. This is why some of the most famous names in fashion and international stardom rely on his talent for everyday life as well as for the most special occasions: Eva Herzigova, Bar Rafaeli, Elle McPherson, Salma Hayek, Julianne Moore, Kirsten Dunst, James Franco, Colin Firth, Freida Pinto, Anna Mouglalis, Rebecca Hall , princesses Charlene of Monaco and Clotilde Courau, Isabella Ferrari, Luisa Ranieri, Eva Riccobono and Ornella Muti, to name a few. From Cannes to Venice, photo shoots and commercials, Massimo Serini knows what it takes.The most prestigious fashion house of luxury, fashion and beauty, as Chopard, Bvlgari, Chanel, Shu Uemura, Aveda, Natural Bisse’, Maria Gallande, avail themselves of his professionalism and experience.
And yet for Massimo Serini each new encounter embodies the taste of discovery, it is a unique opportunity to measure up to his own standards and shed some light in the outcome of beauty and charm that result from a path as well as the irreplaceable beauty each and every one of us owns.

Domenico Mitidieri


Styling and technical department manager. His career starts as early as 15 years of age in Maratea he then decided to move to Milan where he lived for five years learning plenty about a hairdresser’s secrets. He started working in Rome in the famous “Paolo di Pofi”salon and collaborated with him for ten years. During those years he meets many famous people ,working also for several events in the fashion industry. With Massimo Serini since 2013 he becomes the coordinator of the beauty corner in the luxury hotel De Russie.Working from 2014 in Massimo Serini’s creative team at Cannes film festival.

Riccardo Monteleone

Salon manager

Salon manager. Specialized in colour hair extension and hairstyles of all types and eras. Collaborating in the memorable Rocchetti’s laboratories,his talent was soon recognized by some of the best hairdressers in the film sector,from whom he soon learned all the secrets of the colouring techniques and hair curling. He has worked for the television and the theater sectors. His experiences in the salon sector come also thanks to various training courses in Italy and abroad at Tony and Guy in London. He started working with Massimo Serini in 2007. Riccardo immediately shared the creative vision, attention to customers’needs and the desire to enhance style and beauty. He has also worked with Massimo Serini in the fashion industry with  Dior,Fendi, and Prada.


Anna Stazi

Atelier Director

Anna is the meeting point for all the guests that come to  the salon. She has a very long experience in the fashion industry and she has been working with the Massimo. Serini’s team for five years now. She is very welcoming and passionate about making every guest’s experience as special as can be . As the FOH manager she looks after every customer from A to Z.

Ilaria Cannavacciulo


Ilaria is a beautician specialized is cosmetology and facial hair removal. After building her career in 5-star hotels she is now happy to offer her extremely high-standard service to Massimo Serini’s guests. In 2015 she was part of the team led by Massimo Serini at the Cannes Film Festival where she had the pleasure of working with famous actors such as Nieves Alvares, Clotilde Coureau, Andrea Osvart, Claudia Gerini and Livia and Colin Firth.


Luca De Bartolo

Stylist and Makeup

Luca is a stylist with the passion for makeup. He previously worked as a store manager at Jean Louis David. His passion for the jet-set, luxury and beauty made him choose Massimo Serini’s team. Luca is very passionate about creating customized looks for the versatile guests of the salon and is very keen on learning as a motivation for his personal and professional growth.

cosimo mazzeo

Cosimo Mazzeo

Stylist and Hair Colourist

Attracted since childhood by the profession you will come across this path intrigued by the hair from the concept of passion and creativity to make a chic woman, aggressive and sensual.
He continued his studies and his training in various cities in Italy specializing in the colorimetry thus creating its impeccable ipernaturali colors.
Ready to change the look of our Milanese women in the new beauty corner hotel Mandarin Oriental in via Andegari 9.