Massimo Serini


Internationally famous hair-stylist and make-up artist for over 30 years, he daily devotes his passion and creativity to his desire to strengthen and redefine his natural bond with beauty.

Rome, Milan, Paris and Los Angeles are among the main places around the world where Massimo works, inspires and explores new frontiers. Always attentive to styles and gestures, every encounter, every person represents a unique opportunity to confront and reinvent himself as he continues with his totally unique and original evolution. Refinement and relaxation are the signature characteristics shared by the environments he creates and the people who surround him. This is precisely why so many of the most well-known names in fashion and international stars rely on his talent not just for special occasions but also in their everyday lives: Bella Hadid, Eva Herzigova, Bar Rafaeli, Elle McPherson, Linda Evangelista, Salma Hayek, Julianne Moore, Kirsten Dunst, James Franco, Nicolas Cage, Javier Bardem, Colin Firth, Freida Pinto, Anna Mouglalis, Rebecca Hall, the Princesses Charlene and Clotilde Courau of Monaco, Isabella Ferrari, Margherita Buy, Luisa Ranieri, Eva Riccobono, Ornella Muti, Skin, Alessia Marcuzzi and Ambra Angiolini, to name just a few. From Cannes to Venice to Los Angeles, from photo-shoots to commercials, Massimo Serini always guarantees the best possible service. The most prestigious luxury and fashion brands such as Chopard, Bulgari, Chanel, Christian Dior, Fendi, Prada, Emilio Pucci, Van Cleef and Tiffany also rely on his experience.

His studio is located in Via Borgognona, in the heart of Rome, while the exclusive Hotel De Russie also in Rome and the Mandarin Oriental in Milan have been chosen for his Beauty Corners.


Anna Stazi


Atelier Director

Skills: dedicated to welcoming clients, she has the perfect characteristics to satisfy all clients’ requirements, guaranteeing an exclusive, but at the same time familiar, studio experience every single time
Metaphorically: Anna is a meeting point
Experience: several years in the world of fashion
With Massimo Serini since: 2010
Motto: welcome!


Antonina Popa



Specialization: great technical knowledge of different hairstyles
Skills: coloring and styling
Languages: Italian and Russian at a professional level
Early career: Accademia “I Sargassi Roma”
With Massimo Serini since: 2017
Motto: hairstyling is a language

Ilaria Canavacciuolo



Specialization: excellent knowledge of all skin-types, with invaluable expertise in hand-care and related reconstructive nail methods
Skills: always ready to satisfy every demand, she has acquired in-depth know-how in the beauty sector, developing the best aesthetic treatment techniques for face, body and hands
Experience: she has always worked in aesthetic beauty services in 5 star hotels
With Massimo Serini since: 2012
Always: enthusiastic and updating her skills

Danilo Profeta


Stylist & colorist

Specialization: color combinations and highlights
Skills: with 10 years’ experience, he has perfected his knowledge of the dynamics and procedures in using the most prized products
With Massimo Serini since: 2017 at the Massimo Serini Beauty Corner within the Mandarin Oriental in Milan
Inspired by: colors, shapes and movement
Motto: aesthetics & revolution
Memo: hairstyling is scenography

Ramona Scancella



Specializzazione: women’s styling and men’s haircut
si è formata a Roma in styling ed estetica e ha conseguito un master in marketing e direzione d’impresa a Barcellona arrivando a dirigere un salone internazionale
more than 10 years in fashion world
Con Massimo Serini dal
In due parole: versatile, always open to new experiences, international

Alessio Lellini


Stylist & colorist

Specialization: men’s hairstyle and color
Skills: 9 years of experience in the wellness and beauty sector in the historical center of Rome, he obtained the certificate Aveda as Master Colorist in June 2017
With Massimo Serini since: 2018
Inspired by: movement and elegance
Motto: following trends and don’t forget what fashion has done