Massimo Serini


Internationally famous hair-stylist and make-up artist for over 30 years, he daily devotes his passion and creativity to his desire to strengthen and redefine his natural bond with beauty.

Rome, Milan, Paris and Los Angeles are among the main places around the world where Massimo works, inspires and explores new frontiers. Always attentive to styles and gestures, every encounter, every person represents a unique opportunity to confront and reinvent himself as he continues with his totally unique and original evolution. Refinement and relaxation are the signature characteristics shared by the environments he creates and the people who surround him. This is precisely why so many of the most well-known names in fashion and international stars rely on his talent not just for special occasions but also in their everyday lives: Bella Hadid, Eva Herzigova, Bar Rafaeli, Elle McPherson, Linda Evangelista, Salma Hayek, Julianne Moore, Kirsten Dunst, James Franco, Nicolas Cage, Javier Bardem, Colin Firth, Freida Pinto, Anna Mouglalis, Rebecca Hall, the Princesses Charlene and Clotilde Courau of Monaco, Isabella Ferrari, Margherita Buy, Luisa Ranieri, Eva Riccobono, Ornella Muti, Skin, Alessia Marcuzzi and Ambra Angiolini, to name just a few. From Cannes to Venice to Los Angeles, from photo-shoots to commercials, Massimo Serini always guarantees the best possible service. The most prestigious luxury and fashion brands such as Chopard, Bulgari, Chanel, Christian Dior, Fendi, Prada, Emilio Pucci, Van Cleef and Tiffany also rely on his experience.

His studio is located in Via Borgognona, in the heart of Rome, while the exclusive Hotel De Russie also in Rome has been chosen for his Beauty Corner.


Basant Said


Atelier Director

Skills: dedicated to welcoming clients, she has the perfect characteristics to satisfy all clients’ requirements, guaranteeing an exclusive, but at the same time familiar, studio experience every single time
Metaphorically: Anna is a meeting point
Experience: several years in the world of fashion
With Massimo Serini since: 2010
Motto: welcome!

Marco Frateschi


Stylist, Art Director

Raheleh Vatanparast