Internationally famous hair-stylist and make-up artist for over 30 years, he daily devotes his passion and creativity to his desire to strengthen and redefine his natural bond with beauty.

Rome, Milan, Paris and Los Angeles are among the main places around the world where Massimo works, inspires and explores new frontiers. Always attentive to styles and gestures, to reinvent himself as he continues with his totally unique and original evolution.

Italian and international stars rely on his talent: Bella Hadid, Eva Herzigova, Bar Rafaeli, Elle McPherson, Linda Evangelista, Salma Hayek, James Franco, Javier Bardem, Colin Firth, Freida Pinto, the Princesses Charlene and Clotilde Courau of Monaco and Ornella Muti, to name just a few.

From Cannes to Venice to Los Angeles, from photo-shoots to commercials, Massimo Serini always guarantees the best possible service. The most prestigious luxury and fashion brands such as Chopard, Bulgari, Chanel, Christian Dior, Fendi, Prada, Emilio Pucci, Van Cleef and Tiffany also rely on his experience.