The Concept of our Ateliers

The concept of Massimo Serini salons reflects the brand’s approach: to offer each client a unique experience.

Interior design, comfortable leather seating, mirror and light effects, and immersive atmosphere make these spaces the ultimate place to indulge in a moment of well-being away from the daily hustle and bustle. The absolute protagonist is every woman, to whom our team of professionals devotes all the listening, attention and time it takes to find the best solution for hair, face and body care.

Always located in exclusive locations, our ateliers and beauty corners await you in Via Borgognona, 2 and Via del Babuino, 9 in Rome.

Locations in Rome


We are waiting for you

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